With expanding broadband capacity as well as increasing access to Wi-Fi (free in some cities) it will be possible in a short time to broadcast an almost limitless number of HD quality channels without the need for paid cable subscriptions. Apple TV is an indicator of this as well as the major telecommunication companies recent investment in IPTV technology and infrastructure. The result of this shift away from the traditional delivery of TV programming may lead to the creation of new niche markets that have been ignored in the past, as well as lowering the costs to entry for new episodic programming from independent and in some case amateur sources.
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